brand & identity
print & editorial
event & exhibition
typography
product development
experimentation
about me
The Golden Tree
The Golden Tree is a conceptual, modern, café chain redefining the comfort-food experience through nature-inspired luxury. It blends the casual warmth of a neighborhood bakery with the elevated feel of a boutique café. Every visit to The Golden Tree feels like taking a breath of fresh air — calm, alive, and connected.
The logo, and subsequent wordmarks, were inspired by Yggdrasil, The World Tree, an important and central figure in Norse mythology, representing life and existence. Every detail, from its fresh seasonal menu to its sustainable design, reflects a calm, life-centered philosophy rooted in growth, balance, and connection.
The brand pattern uses the leaves from the main tree pictorial, creating a simple yet balanced pattern. And when combined with the logo and wordmarks, the brand elements effects an elevated, natural feel wherever it’s used. This, of course, is because The Golden Tree, at its core, is a modern sanctuary that nourishes body and spirit.