brand & identity
print & editorial
event & exhibition
typography
product development
experimentation
about me
Offbeat Music Fest
Offbeat Music Fest is a conceptual annual indie music festival. It is a celebration of sound, sun, and self-expression. Blending the laid-back energy of the outdoors with the raw spirit of alternative culture, it attracts a new generation of music lovers who crave authenticity over spectacle.
The identity was molded around young indie/alternative music fans and the location, Red Rocks Park & Ampitheater in Morrison, CO. It is a celebration of music and community again a stunning natural backdrop, which is represented in the main colors. The Offbeat typemark features wavy elements in its anatomy which capture the carefree sound of indie music. These same wavy elements can be seen throughout all the merchandise and paraphernalia of the music festival.